How the Subscription Model Revolutionized the Way We Buy Perfume

To hear Leila Zagwolsky tell it, she helped pioneer the online fragrance-subscription business almost as an afterthought. In 2010, in the jaws of the Great Recession, Zagwolsky made the nervy decision to open a brick-and-mortar fragrance boutique in Santa Ana, Calif. She called the place OC Perfumes, and word gradually spread among Orange County's affluent...